Apple iCloud

This is the cloud the way it should be: automatic and effortless. iCloud is seamlessly integrated into your apps, so you can access your content on all your devices. And it’s free with iOS 5.

iCloud stores your music, photos, apps, calendars, documents, and more. And wirelessly pushes them to all your devices — automatically. It’s the easiest way to manage your content. Because now you don’t have to.

Your content. On all your devices.

iCloud is so much more than a hard drive in the sky. It’s the effortless way to access just about everything on all your devices. iCloud stores your content so it’s always accessible from your iPad, iPhone, iPod touch, Mac, or PC.* It gives you instant access to your music, apps, latest photos, and more. And it keeps your email, contacts, and calendars up to date across all your devices. No syncing required. No management required. In fact, no anything required. iCloud does it all for you.

Free gets you a lot.

When you sign up for iCloud, you automatically get 5GB of free storage. And that’s plenty of room, because of the way iCloud stores your content. Your purchased music, apps, and books, as well as your Photo Stream, don’t count against your free storage. That leaves your mail, documents, Camera Roll, account information, settings, and other app data. And since those things don’t use as much space, you’ll find that 5GB goes a long way.

iCloud automatically downloads any new music purchase to all your devices over Wi-Fi — or over 3G if you choose. Which means you can buy a song from iTunes on your iPad at home, and find it waiting for you on your iPhone during your morning commute. All without having to sync.¹

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Your past purchases. Available on all your devices.

Now you can download music you’ve previously purchased to all your devices. When you buy music from iTunes, iCloud stores your purchase history. So you can see the music you’ve bought — no matter which device you bought it on. You can access your purchase history from the iTunes Store on your Mac, PC, iPhone, iPad, or iPod touch. And since you already own that music, you can tap to download your songs or albums to any of your devices.¹

If you have the same app on more than one device, iCloud can automatically keep your documents up to date across all your devices. So you don't have to.

Create a Document

Create or make edits to a document.

iCloud stores it

Your apps can store documents in iCloud.

And pushes it to your devices

Your documents automatically appear on all your devices.

Your docs, your edits, everywhere.

Apps make it possible to create amazing presentations, write reports, and more right from your iOS device. You don't have to manage your documents in a complicated file system or remember to save your work. Your documents are just there, stored in your apps, and ready whenever you need them. And now, your apps can store that information in iCloud. Which means you can access your documents — with your latest updates — on whichever device you happen to be using at the time. Even better, this all happens automatically, without any effort from you.

Coming soon to third-party apps.

iCloud is already seamlessly integrated with Apple iWork apps. And we’ve given developers the tools to make their apps work with iCloud, too. So you’ll be able to paint a masterpiece, create reminders, edit stock lists, and more — and have it all stay with you on all your devices, including your Mac or PC.

iCloud makes sure all your devices have the same apps. And books. iCloud also backs up your information. So if something happens, it can help save the day.

Apps

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All-access apps.

You download a lot of apps. And now you can see them in one convenient place: your purchase history on the App Store. Since you’ve already purchased these apps, you can download them again — at no additional charge — to your iPhone, iPad, or iPod touch. And when you purchase new apps, you can have iCloud automatically push them to all your devices.*

iBooks

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Books you never have to put down.

Open the iBooks app on your iOS device or the iBookstore on your Mac or PC, and get a personalized reading list of your past book purchases. Just like with apps, you can download these books again to any of your devices. Buy a new book, and it appears everywhere. And when you start reading on one device, iCloud conveniently saves your place. Just leave a bookmark, highlight text, or make a note and they’re automatically pushed to all your other devices, too.*

Backup

A smarter way to back up your info.

You have all sorts of important stuff on your iOS device. iCloud automatically backs it up daily over Wi-Fi. But rather than backing up your information from scratch, iCloud uploads only what you’ve changed. It’s quick and efficient, and it makes Backup like everything else in iCloud: convenient and completely effortless.

Restoration that’s not a project.

When you set up a new iOS device or need to restore the information on one you already have, iCloud Backup does the heavy lifting. Just connect your device to Wi-Fi and enter your Apple ID and password. Your personal data — along with your purchased music, apps, and books from iTunes — will appear on your device. As if they’d always been there.

iCloud backs up your:

• Purchased music, apps, and books
• Photos and video in the Camera Roll
• Device settings
• App data
• Home screen and app organization
• Text and MMS messages
• Ringtones

iCloud stores your email, calendars, and contacts and automatically pushes them to all your devices. So you can switch from one device to another and still go about business as usual.

Mail

Mail that delivers. Free.

When you set up iCloud, you get a free me.com email account. iCloud automatically pushes new email messages to all your devices, so your inbox is up to date everywhere you check it. And iCloud keeps all your folders in sync, no matter which device you’re using.

Calendar

A calendar that keeps up with you.

Update your schedule in one place and see your changes everywhere. When you have multiple devices, iCloud updates them with your most recent appointments — saving you time for all the other things you have going on. You can also share calendars with other iCloud users. A datebook your whole family can add to. Or a team schedule that every player can access. As soon as someone adds or edits an event, iCloud updates it wirelessly on everyone’s devices.

Contacts

Make connections everywhere you go.

With iCloud, your entire address book is on whichever device you’re using, anytime you need it. Say you add someone to Contacts on your iPhone, iPad, or iPod touch. iCloud automatically sends the new contact to Address Book on your Mac or to Outlook on your PC. So you don’t have to connect your device to your computer to keep track of all those names and faces.